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Performance Testing Expert Vivek Basavegowda Ramu Cautions Big Companies on Holiday Sales!

Why Big Companies Should Performance Test Their Mobile App and Website for the Holiday Rush like Black Friday, Cyber Monday, Christmas and New Year.

New York, Nov 4 2022  -  Vivek Basavegowda Ramu who is an International Software Performance Testing Expert, has worked with several Fortune 500 companies and has extensive knowledge in the healthcare domain, advises big companies to be prepared for the holiday rush by performance testing and engineering their mobile apps and websites for maximum revenue and customer satisfaction.

For many retailers, Black Friday and Cyber Monday (BFCM) are among the busiest and most lucrative days of the year. Consumers are shelling out billions of dollars both online and in physical stores to buy a range of things, and what began as an American trend is now expanding to other nations, including Canada, the UK, France, China, India and more. To ensure they aren't left out of the party, many big-name companies (including Microsoft, Best Buy, Walmart and Amazon) are making serious investments in their digital properties to ensure they can deal with a huge traffic spike that comes from a flood of shoppers hoping to use their mobile apps, websites, and web stores to make purchases.

Given the current state of the economy, it is crucial for merchants to ensure the performance of their websites and mobile applications in order to find and fix bugs and other abnormalities that could lower conversion rates, increase the rate at which shoppers abandon their carts, cause crashes and more.

Why & How to Performance Test E-Commerce Apps and Websites?

Imagine a situation where you've spent a huge amount on marketing your Black Friday deals, stocked up on the required inventory, are ready to open the floodgates, and boom! Your app crashes, and no one is able to make any purchases. It's a loss of great opportunity, revenue, customers and reputation. To better prepare for it, companies should perform performance testing, and some of the specific areas and methodologies on which they should focus are:

• Load Testing: It is crucial to test your site and app's capacity to manage a higher volume of traffic because of the increased traffic on Black Friday. You can create a baseline for a load test to determine how much traffic can be processed before the platform's performance deteriorates or crashes using the traffic data you already have. Retailers can increase the stability of their online and mobile applications and prevent serious issues on Black Friday and other busy shopping days of the year by running load tests.

• Testing Promo Codes and Discounts: Deals and discounts are what make Black Friday so popular. It is crucial to verify the checkout page in order to ensure that the discounts and promotional codes are applied correctly. If not, you face the danger of letting a defect disrupt sales, which would aggravate users and result in less money being made.

• Testing the Shopping Cart: To make sure it is unaffected, the shopping process (add to cart, transaction, email confirmation, etc.) needs to be reviewed numerous times. It would be really sad if a broken "Add to Cart" button prevented online orders from being placed by customers. In general, test cases should concentrate on each component of the cart, from adding products to the output of notifications when issues do arise.

• Multi-device Testing: Today, a growing number of consumers use their mobile devices to conduct their online shopping. Multidevice testing must therefore be carried out on applications and websites across a range of mobile phones, operating systems, and browsers. Finding any faults or issues that can be linked to the fragmentation of the smartphone market requires having broad test coverage. The best method to make sure that your website or app displays and functions as anticipated for the largest possible audience of users is to conduct multidevice testing.

• Testing Bug Fixes: Usually software development staff will be busy after a test campaign with issue fixes that will certainly enhance your website or app. However, it is useful to confirm the bug corrections. Retesting the impacted components or the full site can be done to make sure the necessary adjustments have been made.

Since history tends to repeat itself, it is safe to assume that Black Friday will cause certain websites and apps to collapse. However, this will be very expensive for brands. Performance Test your website and app to find problematic regions and bugs that could hurt your business's performance and avert this fate.